Victoria’s Secret International Marketing Penetration Project

Introduction

The purpose of this project was to develop a marketing plan for Victoria’s Secret to introduce their products to a hypothetical new country. Our options ranged from Egypt, Sweden, Nigeria, Belgium, and Spain. We evaluated Spain to be the most promising and developed a market plan and presentation by compiling researched localization strategies, cost-benefit projections, target customers, competition, and social media marketing strategies.

I performed an independent country audit on Nigeria on the analysis of demographics, geography, historical factors, economics, and cultural effects.

This was a 5-member team capstone competition project, the result we received from this competition was 1st place for the Spring 2019 competition. Each link below leads to a google document that corresponds to each heading the third and final link leads to our youtube presentation in PowerPoint format.